saroshdesign

your brand is boring
your marketing is ineffective
your customers are confused
your sales are dipping

don't jump... change!

change is good!

Change is opportunity
Change is learning. Learning is growing
Without change, things stay the same and will ultimately stagnate and die
Most people are afraid of change because it forces them outside their comfort zone. (go there it’s not that uncomfortable)

Is it time to review, refresh or redesign your brand?

it can be hard to know if you’re in need of a rebrand. too often the red flags get lost in the hustle and bustle of work day madness. and even when you do notice them, the decision to actually embark on a rebranding initiative is not an easy one. daunting as this task may seem, you are not alone, almost every company has gone through a rebranding process, and some even have more than once in just a decade.

think of the value of rebranding as a long-term investment. it can infuse your marketing efforts with renewed relevance, vigor and freshness, enable you to reach new audiences and even allow you to charge more for your products or services.

here are some famous examples of rebranding:

so, how do you know when it’s finally time to pick up the phone and call a branding expert?

telltale signs that your brand is probably ready for a make-over

your brand no longer reflects your brand vision

you’re embarrassed with your business card or website

you’re failing to differentiate yourself from the competition

your brand has become overly complicated or diffuse

you’re trying to connect with a new audience

you’re struggling to raise your prices

your business model or strategy has changed

your brand has acquired a negative image

ready to go from fuzzy and confused to clear and concise ?