sarosh | sheriff
Hi! I’m a creative director with over 30 years’ experience in creative design and copywriting and i’m on call to help make your brand relevant, effective and memorable. Being a strong visual as well as a content driven communicator, i conceptualize ideas that…
attract attention, generate interest and initiate a response.
Committed to innovation, my unique talent is to combine out-of-the-box ideas with realistic call-to-action strategies to achieve …
brand visibility, viability and loyalty.
What I bring to the table is not just years of experience, but a deep understanding of this market’s pulse, its people, and what truly resonates here.
Over the decades, I’ve worked across industries and formats, guiding teams, and helping brands carve their voice in an increasingly competitive landscape.
I thrive on collaboration, big ideas, and turning insights into campaigns that are both bold and effective.

[deliverables]
CONTENT DESIGN, IDEATION & DEVELOPMENT ACROSS ALL MEDIA & TECHNOLOGY PLATFORMS

Expert Level in Adobe Creative Suite and Davinci Resolve
Extensive experience in experiential events and live activations
Strong creative direction and team leadership skills
Excellent presentation and communication abilities
[digital]
design, development & activation
- Experiential & Immersive Design
- Interactive Applications UI/UX Design
- Video: Script, Direction, Editing & Mastering
- Web Design & Content Writing
- Social Media Creatives
[branding]
brand development & re-branding
- Logo design
- Visual standards & brand manuals
- Corporate look & feel
- Brand master templates
- Events & exhibitions branding
- Product branding & package design
[creatives]
creative concepts & copywriting
- Ad campaigns
- Corporate brochures
- Annual reports
- Point-of-sale marketing collateral
backstory
[backstory]

2018 – 2022
Creative Director
[Freelance]
2010 – 2018
Creative Director
[Five Elements]
1995 – 2010
Creative Director
[Turning Heads Advertising]
1993 – 1995
Art Director
[Publigraphics]
1990 – 1993
Art Director
[Connect Advertising]
1988 – 1990
Art Director
[Effects Advertising]
[the client list]
ABN AMRO
AIR BP
ARAMCO
ARTISAN BITES
AVENUE
BRONZELICIOUS
BODYSPLASH
CINNZEO
COLOR SHOTS
DELL TECHNOLOGIES
DNATA
DP WORLD
DUBAI QUALITY GROUP
DUBAI BANK
EMIRATES FLIGHT CATERING
CISCO
FLEMINGO DUTY FREE
FREIGHT SYSTEMS
GALILEO
GEMS WORLD
HAWTHORNE HOTEL
KLM
LEADER PLUS
LINKLEASE
MEFMA
MARS
MERCEDES BENZ
MAXIMO ESOLUTIONS
OMAN INSURANCE
ORIENTAL INSURANCE
PEPSICO
PIZZA EXPRESS
PIONEER INSURANCE
RADISSON SAS
RICHIES LAUNDRY
SANOFI
SIREN EVENTS
TRISTAR
WAFI RESTAURANTS
